Čokobanka

The goal is clear: uncover the money black hole

Čokobanka is a Czech online shop selling gourmet chocolate from family-owned chocolatiers, which has grown at a double-digit rate over the last 3 years and has a turnover of over CZK 8m. As the assortment and customer network expanded in a relatively short time, the e-shop ran into obstacles that led it to almost philosophical questions:

• Why is the company's turnover growing, but the bill doesn't show it?
• How to have more visibility on the margin of goods with retail and wholesale customers?
• What order levels are profitable?
• How to calculate more realistically all shipping, payment and marketing costs for each product?
• When is it worthwhile to offer free shipping?

"I make decisions every day. The feeling of being able to rely on my own, up-to-date and real data has brought me great relief. I expect a lot from the new corporate reporting: it will give me a detailed look beneath the surface of things, a deeper knowledge of the whole business, and also the ability to identify problems early on, not after I've spent thousands on them." 

Petr Veselý, owner of Čokobanka

All the data on 1 golden platter...

There is truth in data. To get to it and turn it into action at Chokobanka, we had to lay the foundation for business intelligence reporting, because that's where it all starts and ends. How did we proceed? We started with a data warehouse, where we brought in all the data from Shoptet and an external fulfilment database. We set up rules of operation and transformation for all the data and gave it a staff culture.

The result is this:

• ready-made and clear dashboards in the Power BI platform, which the client no longer has to laboriously create himself.

"We knew we needed to optimise the number of chocolates in the e-store. But which ones to exclude from the offer? A year ago, we would have made such a decision based on incomplete outputs from Shoptet, Excel spreadsheets and a mix of intuition and our own experience. Thanks to Databy, we had all the outputs available in a few clicks. We could immediately see which products we were just spinning unnecessarily and selling at virtually cost price and with zero profit."

Petr Veselý, owner of Čokobanka

We don't look for problems, we solve them straight away

Working effectively with data has led the client to a better understanding of what is happening in their business at any given moment. It significantly reduced the time between problem recognition and correction. As a result, he can better work with his product portfolio and customer base, and more easily optimise profitability, find new revenue streams, and identify areas for future growth. 

What specific changes has Databy brought about?

Greater visibility into product profitability

for retail and wholesale

Easier calculation of order profitability

and its minimum values for determining free shipping

Uncovering black holes for money

and removing unprofitable products from the menu

Insight into customer behaviour

and the structure of the customer base

Business results at every point in time

with reports available at 1 click

Data-driven decision making

and the ability to react quickly, flexibly and agilely