SANITINO

When the data goes over your head

SANITINO is an e-shop that sells sanitary equipment in 10 European markets and is growing by tens of percent year-on-year. It offers over 345,000 products and boasts a robust ultra-fast international e-commerce platform. As it expanded into several different markets each year, it slowly began to lose track of its product portfolio. Together with a data analyst, he set 3 main goals:

• Gain more detailed insight into the business and information on which products account for the largest share of profits,
• to be able to more easily identify the margin of each product and to streamline the entire product portfolio across all foreign markets,
• identify trends and insights from period to period and be able to plan further actions based on these insights.

The easiest route to a data-driven company

In order to build bespoke reporting for the client, we analysed all data sources in detail and set out how we would work with them:

1. All data in one place

The client no longer has to search for data in several places: in the eshop database, Google Analytics or the company ERP system. It all flows to one place, the so-called data warehouse.

2. Smart corporate reporting

What's more, all data is visualised in a way that makes it easy to read and any report could be clicked up in literally seconds.

"Our marketing is partly handled by an external digital agency. We weren't able to generate several different reports for her every day so she could optimise marketing campaigns accordingly. By linking our marketing and ERP data in Power BI, we have streamlined our collaboration, and it shows in the results: our external marketers have aggregated and detailed reports at their fingertips, and with them, valuable feedback."

Štěpánka Pospíšilová, HEAD OF MARKETING AT SANITINO

BI reporting boosts corporate growth

The introduction of tailored BI reporting has shown the company new growth opportunities. Financial and data analysts, team leaders and top management have gained a cutting-edge and simple tool with which they can implement strategic changes - eliminate inefficiencies, put an end to loss-making products or orders, optimise the way they work in the warehouse, or even identify changes in the market and react to them in a short time.

What are the other benefits of the new corporate reporting?

Better orientation

in sales, marketing, financial and business performance

Reports and summaries

in a few clicks in the Power BI platform

Validation of pricing for wholesale partners

and the end of loss-making contracts

CZK 400,000 monthly savings

thanks to optimization of transport fees

CZK 150,000 monthly savings

as a result of streamlining warehouse processes

More accurate margin calculation

down to the individual product level and across all markets

Easier decision making

based on historical and current data

Instant alerts

of any data anomalies and the ability to address them immediately

„With Databy, we can run the business data-driven. We are able to decipher sales performance in detail and track buying trends.”

Jan Flídr, CHIEF ECONOMIST