Klimatex

E-commerce

Products

Marketing

3

distribution channels and their data under control in 1 Power BI program

∞

greater insight into company performance and better management of marketing activities

:-)

integration of data into daily decision making

The right information at the right time is worth gold in business. But getting it sometimes requires too much effort. You can spend hours mining it from several different sources and laboriously editing it - or you can come out of the woodwork and take the easy way out, just like in Climatex. Read his story and be inspired.

Data in several places complicated the evaluation

Klimatex is a Czech company with a turnover of 146 million last year, which has been producing sportswear since 2007 and selling it through several distribution channels: on its e-shop, in brick-and-mortar stores and through its partner network Sportisimo. The client's internal data from these sales channels was inefficient and often inconsistent in its interpretation.

Klimatex approached Databy with the following requirements:

To significantly simplify access to information,
to process data from all sales channels in one place,
to get an overview of product profitability after accounting for marketing costs,
be able to better manage the company and plan sales for the following seasons,
easily compare company performance across different periods.

"We expected Databa to set up reporting that would allow us to easily assess the development of our company, learn from mistakes and better plan our next steps."

Jan Habrman, KLIMATEX MARKETING MANAGER

3 steps to a data-driven company

In order for Klimatex to draw useful information from its data, we had to change the way it looks at and works with it:

1. All the data in one place

First, we created a clear data model in Power BI, into which data flows from the company's ERP system and all marketing channels.

2. The data is organised into a single view across the entire Power Pool and the entire data management system.

Then, we helped the client build several clear reports where they can get detailed information about the company's status and all the trends in a few clicks.

3. Training on how to use Power BI

Finally, during a one-day training session, we gave Klimatex practical hints and tips on how to work with data at the management and marketing level.

The thousand and one benefits of BI reporting

The new business intelligence reporting provided the client with greater insight into the performance of the entire company and individual sales channels. With a few clicks, they can now find out exactly which products are selling best and where, which ones have the highest margins and which ones are not paying off. He can thus optimise his product portfolio and marketing activities more easily and thus improve the economics of the entire company.

How has Databy changed the way Klimatex operates?

Easier work with data

thanks to Power BI and training in its use

Greater visibility across the portfolio

and detailed information on product sales across sales channels

Company-wide performance

Insight in 1 program at any time

Analyse trends

and the ability to compare them over time for more accurate trend forecasting in the future

Streamline marketing activities

by targeting the promotion of the highest margin products

"Having a good tool is one thing. It's another to know how to use it properly. Because Databy cared a lot about making sure we really understood Power BI reporting and were as self-sufficient as possible in its use, they organised a one-day workshop with practical tips. This was of great benefit to us."