Web Analytics
Are you a business owner or do you just manage marketing campaigns and are unsure about your web analytics setup? At Databy, we'll take a look and advise you on how to get the most out of Google Analytics 4!
With the right Google Analytics setup, you'll have a clear picture of how your website is performing and be able to tune out weak spots.
Invest in marketing based on data, not feelings. Properly setting up goals and other site interactions will help you do this.
Identify potential paths to take in developing your business. This will help you better determine what to pursue and what you'd rather abandon.
The Data Layer is the basic building block of web analytics. We'll take a look at your site to see if you have it in line with current best practices.
We'll also look at your goals. Literally. We all measure orders or registrations. Depending on the type of business you have, that may not suffice. We will therefore also recommend other metrics to focus on within the site to better target/evaluate your marketing channels.
Properly setting up Consent mode is key to get Google Analytics 4 and other tools working properly for you. We'll look at the technical settings of the cookie bar and how it interacts with Google Tag Manager so you don't lose data unnecessarily.
Documentation should be part of every data project. If you don't have one, we'll be happy to prepare one for you so that you can keep up to date with your analytics setup and know exactly what any event or conversion means.
We'll suggest ways to take your web analytics forward. This could include deploying a server-side GTM, setting up an export to BigQuery and creating clear reporting in Looker Studio or Power BI.
"We have 200+ web analytics projects and dozens of audits under our belt, and we have always been able to find things to improve. Our recommendations are based on more than a decade of experience, and will help you improve website performance and optimize your marketing campaigns."
Do you even have a question?
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